Subtle Knotz aims at bringing about significant changes in subtle ways. Subtle Knotz was founded in order to produce sustainable knitwear by emphasizing on revisiting and evaluating all the aspects that make up the very essence of the garment, and by appreciating and respecting the environment and the communities that make the garments.

Subtle Knotz only produces limited quantities per style and works on a Pre-Order model basis when stocks sell-out with the aim to minimise over-production and over-consumption. Our supply chain is based on the concept of the circular economy, where every process aims at judiciously using renewable resources and keeping them in use for a long time by producing with durability in mind, and reducing waste through the use of natural materials, both organic and recycled. Subtle Knotz is a pro-planet and pro-people brand, and collaborates with hand-knitters in Sri Lanka, to promote craftsmanship and simultaneously support the female artisan community there.

Through radical transparency in the supply chain and building relationships, Subtle Knotz aims at contributing towards supporting the artisan community and the planet.

Our mission

Subtle Knotz believes in sustainable development, and our mission statement is ‘Revisiting the essence’, which emphasizes on going back to the very beginning and assessing every aspect of a garment’s life-cycle, as well as ensuring respect for the environment, people, and animals at every stage.

At Subtle Knotz, we believe that the relationship between man and nature is a delicate coexistence.

We choose to make respectful choices today that will define our tomorrow.

Our values

Subtle Knotz intertwines the hand-knit tradition with nature and people, so that heritage and sustainability balance each other. The underlying principle is that everything is interconnected in nature and balance needs to be maintained.

Thus, the main values behind Subtle Knotz, highlighting it’s foundation are:

Using resources more productively to increase the life of the garments and reduce wastage.

Redesigning processes to ensure continuity, sustainability and ethics.

Ensuring restoration of natural and human resources.